Jakarta - PT Bumi Serpong Damai Tbk (BSDE) targets  pre-sales or marketing sales of Rp7.7 trillion in 2022.

The Director of Bumi Serpong, Damai Hermawan Wijaya, said the target was equivalent to pre-sales in 2021. However, this figure exceeded 10% of the target set in 2021, Rp7 trillion.

"The sales growth was supported mainly by an increase in demand for better housing, with a price segmentation of Rp3 billion to Rp5 billion. In general, the prospect of the property sector in 2022 continues to grow, especially for landed houses, which are one of the main focuses of the company's business development, "he said in his statement on Tuesday (22/2).

The company expects landed or residential sales to account for 74% of the pre-sale target for 2022. While, 16% of commercial sales include (lots of lands, shop houses, condominiums) and 10% of land sales.

Based on the project, BSD City is the flagship project of the Sinar Mas Land group, which has a land area of ​​5,950 ha, is targeted as the largest pre-sales contributor. The sales figure for property units in BSD City is estimated to contribute 65% of the total target.

The rest of the other pre-sales contributors, 35% came from Grand Wisata in Bekasi, City Wisata and Tourism Legend in Cibubur, Taman Banjar Wijaya (Tangerang), Grand City in Balikpapan, Southgate Apartment in South Jakarta, The Elements in CBD Kuningan, Apartment Aerium in Jakarta Barat and Klaska Residences in Surabaya.